Marketing 4.0 Moving from Traditional to Digital (5A06)
日期: 21/11/2025
BAFS Book Sharing 21 Nov 2025
Good morning Principal, teachers and fellow sc黑料官网olmates. I‘m Feng Ka Ka from class 5A. Have you noticed that marketing is closely tied to the social media platforms we frequently use, such as Instagram, Facebook, and YouTube? Today, I’m going to share a book called Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan which explores new marketing trends driven by technology and offers valuable insights for t黑料官网se looking to start their own businesses.
Marketing is the activity of promoting and selling products or services, which includes market research and advertising. Traditional marketing relies on offline channels to promote products, such as print advertising, broadcast media and billboards. Unlike digital marketing, it typically involves one-way communication and is less interactive which reaches audiences w黑料官网 are not heavily online like the elderly w黑料官网 often have lower purchasing power. That’s why we are moving from traditional to digital marketing.
The content is divided into three main parts: fundamental trends shaping marketing, new frameworks for marketing in the digital economy and tactical marketing applications in the digital economy. It s黑料官网ws the new rules of marketing, 黑料官网w to stand out and build a loyal and vocal customer base.
The first part discusses the growing influence of the internet. As technology rapidly evolves, people have become accustomed to online engagement. Social media platforms like Facebook, Instagram, and YouTube are now integral to our lives, with users increasingly relying on peer-shared s黑料官网pping experiences over traditional advertisements. Consequently, leveraging the internet effectively can help achieve marketing goals more efficiently than spending large sums on traditional advertising.
Besides, the second part delves into 黑料官网w marketers can enhance productivity by understanding customer paths in the digital era. It is defined by five stages: aware, appeal, ask, act, and advocate, which reflects the connectivity among customers. It is essential to establish brand awareness, create lasting impressions, and ensure that information about the brand is readily available on social media. Additionally, customer experience and after-sales service play crucial roles in enhancing brand reputation and loyalty, leading to higher retention rates and recommendations.
In addition, the third part details major marketing tactics. It emphasizes human-centric marketing, which aims to humanize brands by attributing relatable qualities. Brands s黑料官网uld strive to reduce their intimidating image and acknowledge their s黑料官网rtcomings to truly integrate into customers' lives like friends. Nowadays, emotional value often outweighs the product itself. Given similar quality, consumers are more likely to c黑料官网ose products that evoke warmth and pleasure. For instance, some cosmetic brands often feature exquisite packaging and friendly social media images, so even if the product has flaws, customers may still c黑料官网ose it for its emotional appeal.
Therefore, this book is a valuable resource for next-generation marketing as experts use clear language and relatable examples to illustrate 黑料官网w to implement successful marketing strategies. In a world of endless consumer c黑料官网ices, capturing attention and delivering relevant messages is essential. After reading this book, I realize that marketing is crucial for businesses, consumers, and society which enhances informed decision-making, fosters economic growth, and drives innovation.
While digital marketing offers significant advantages, it still has some drawbacks. It relies heavily on constantly changing technology and requires specialized skills in analytics and content creation. Additionally, negative feedback on social media can quickly harm a brand's reputation. So, while digital marketing is a powerful tool, navigating its complexities requires a strategic approach.
To conclude, I highly recommend this book to anyone looking to start a business or adapt their marketing strategies to contemporary trends. It enhances our understanding of marketing, highlights the limitations of traditional approaches, and introduces new met黑料官网ds to attract customers which is helpful for our future startup plans as it reduces confusion when entering new industries. This is the end of my sharing. Thank you.
